NetEase Response to Blizzard Entertainment - Local Orc Statue Torn Down
vor 17 tagen
Following Blizzard's update on the situation in China, which bemoaned their
inability to secure a six-month extension
prior to the shutdown of Blizzard games services in China,
NetEase has issued a fiery response
to the implication that they are at fault for the breakdown of negotiations and tore down their local Orc statue live on stream.
Today, Blizzard China published "Blizzard on the China region player community update note" through its official WeiBo, some of the news directly pointed to NetEase, and because of the content, triggered a lot of market and media criticism, we would like to explain the following.
First, about "NetEase refused the six-month service extension proposed by Blizzard" explanation.
On November 17, 2022, Activision Blizzard announced that it would suspend the service of Blizzard games distributed by Shanghai NetEase in mainland China, effective at 00:00 on January 24, 2023.
Blizzard China issued an updated statement today (January 17, 2023) stating that during this period Blizzard has initiated a search for a new partner. For unknowable reasons, last week Blizzard re-sought NetEase with an offer of a so-called six-month extension of the game service and other conditions, and made it clear that it would not stop continuing negotiations with other potential partners during the contract extension. And as far as we know, Blizzard's negotiations with other companies during the same period were all based on a three-year contract period. Considering the non-reciprocity, unfairness and other conditions attached to the cooperation, therefore, the parties could not reach an agreement in the end.
In our view, Blizzard's proposal - including today's surprise announcement - is brash, unseemly and commercially illogical. Its overconfidence does not take into account where players and NetEase have been placed by this kind of demand everything, Riding a mule while looking for a horse, and divorce but still try to live together behavior.
Second, the media reported that "NetEase wants to control the IP" statement.
We are concerned that some media have received rumors that NetEase wants to control Blizzard IP. In the past 14 years of long-term cooperation, NetEase has used and licensed any Blizzard IP in accordance with the terms of the contract, and has obtained Blizzard's consent and approval. All IP cooperation with other partners is also based on this principle.
Third, some tips about the progress archives of World of Warcraft game players.
For Blizzard China in its statement mentioned about tomorrow (Beijing time January 18, 2023) launch of the "World of Warcraft" game progress archive feature, we are obliged to remind all players, this feature by Blizzard is unilaterally proposed and developed online, without NetEase side testing, use, there may be unknown security risks. If this feature causes loss of virtual property or inability to play, Blizzard shall bear full responsibility.
Description as above, commitment as follows.
When the farewell is destined to become the final chapter of the story, NetEase also still hope to do their best to accompany the players through the last time, to serve the players to the last moment. From now on, no matter where you are, no matter where you want to go, may the wind guide your path, may the stars light your way forward.
Of course, the most important thing is to wish everyone a happy New Year.
Interestingly, the last point touching on Blizzards "untested archive feature" may have proved prophetic, as some (though not all) players have reported issues with the service resulting in an inability to login or download their information and servers were hastily taken offline to try to address the issue. Others have been able to back up their account successfully, but with less than a week remaining, hopefully it will get sorted before time runs out.
NetEase Cutting Ties - Literally
For their part, NetEase has completely dismantled their Blizzard offices, going so far as to dismantle their local Orc statue in an event which was live streamed for around 30,000 people at the time and has been shared across Chinese social media since.
Those who participated in the deconstruction efforts were rewarded with a brand new drink from NetEase's coffee shop - Blizzard Green Tea. While this may seem odd, "Green Tea" is a modern Chinese slur referring to a manipulative person who tries to appear wholesome, innocent, or traditional, but is decidedly not so (that's the nice way of putting it). Clearly, NetEase has very strong feelings toward their recent negotiations with Blizzard Entertainment.
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