Activision-Blizzard Stock Closes at 27 Year All Time High
19/12/2020 à 13:58
As a publicly traded company, Activision Blizzard's ownership and success are often measured by their performance in the stock market, rather than the individual merits of any particular release or franchise. Yesterday, the company celebrated a new milestone in the company's 27 year history, as ATVI stock closed at an all time high of $90.37 per share, growing 17% since the release of
on November 23.
Much of this could be attributed to the launch of
, which was celebrated as the
fastest selling PC game of all time
, but it's also important to recognize how well the companies other franchises have been doing this past year, particularly
Call of Duty
, which totaled
more than $3 billion
in net bookings over the last year. This is a result of a trend which has been growing for several months, with the last all-time high marked at $86.84 on August 5th, a value not seen since October 1, 2018. It's no secret that Activision Blizzard has been doing quite well - both the
financial results exceeded expectations, reporting an enthusiastic response to new Call of Duty, Tony Hawk Pro Skater, World of Warcraft, and Hearthstone, releases, citing unprecedented reach and engagement as fans increasingly turned to video games a form of at-home entertainment.
Monthly year to date trading throughout 2020, recorded on
Financial and investing advice website
The Motley Fool
has repeatedly extoled on Activision Blizzard's long history of delivering market-beating returns and notes that while the pandemic is considered to be a major drive behind the current success in gaming markets, the company is still
expected to perform well
even in light of a potential vaccine resulting in loss of momentum for the video games industry. 2021 is not expected to see major improvements over this past year, but future releases including Overwatch 2, Diablo 4, and additional Call of Duty content allow substantial opportunity for increased growth and returns.
Activision has been a member of the S&P 500 Index since 2015 and has been traded publicly for 27 years, although the portfolio has changed considerably over that time: merging with Vivendi to form Activision Blizzard in 2008, acquiring Major League Gaming in January 2016, followed quickly by mobile games developer King in February of the same year, and founding the motion picture production company Activision Blizzard Studios in 2015. With three separate franchises (Call of Duty, Candy Crush, & World of Warcraft) generating over $1 billion in annual net bookings, it is one of the most successfully diverse video game publishers.
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