The in-game Shop has expanded to provide access to select paid character services, including Appearance, Faction, Name, and Race Changes*—all right from the comfort of the character-selection screen. Now you can change your allegiance, alter your identity, or make your character over to transform them into a better . . . them.
*Please note that these services are not available for purchase within the Shop while logged in to a character in the game. To access them, you’ll need to log out to the character-selection screen.