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While Season 10 Elite set pieces do not require any conquest or honor points to purchase, they require you to have the proper Rated Battleground or Arena rating corresponding to each piece of gear.
For example, the Season 10 Elite Shoulderpads require a personal rating of 2200 in either Rated Battlegrounds or Arena (3v3, 5v5) in order to purchase them. This is to give players more options to look "superior" or "elite" compared to those that play Arena/RBGs more casually.
The stats and item budget are completely identical to its normal Season 10 item. The only difference is its colour and possible visual effects.